A structured map to guide exploration, not a personal skills assessment.
Foundational skills
Audience research
Brand strategy
Technical skills
Campaign planning
Marketing analytics
Digital skills
CRM & automation
Search marketing
AI skills
AI output evaluation
Responsible AI use
Soft skills
Communication
Critical thinking
Leadership skills
Budget management
Team leadership
Emerging skills
Privacy-aware marketing measurement
Marketing experimentation
Privacy-aware measurement
Kolleya editorial skills framework. Skill priorities vary by role, sector and experience. Explore program curricula before treating a degree as evidence of a particular capability.
